Tone It Down Blonde Purple Shampoo 8.8 oz

Meet your go-to purple shampoo. Tone It Down! Blonde Shampoo (8.8 fl oz) delivers radiant cool-toned blonde hair that's bright shiny and soft. The ultra-violet hue neutralizes yellow brassy tones for salon-fresh blonde every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass! Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin and it can continue to be recycled forever. ​ To release the pump make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up! Hero Ingredients: Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel. Ginger Root – has stimulating properties that work to energize and to help moisturize. Ultra-Violet Pigments - neutralize yellow and brassy tones. Fragrance: Eva NYC's Blue Ginger Fragrance includes notes of Bergamot Fig Mandarin Cardamom White Rose Turmeric Black Pepper Blue Ginger Coconut Cedarwood Musk and Moroccan Spice. A sweet herbal scent overall.